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Desi whipped out a contract for us to sign after showing us 2 places in Jersey City. Just to make sure we end up buying with her. Needless to say, we bought with another agent. She too shiesty yo.

Its great, as long as they don't want to eradicate all of us who already live in this "charming" area.

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Same here, positive publicity of any area other then Downtown is a good thing in my book. We've been neglected.

While I agree with IanMack47, I'm just pleased with any positive publicity about JC!

In a city of 8,000,000, the story of 75 people doing something isn't a trend, its an anomaly. All this article says is Desi Daniels has a great publicist.

it's a great rehab, nicely done, odd area, but with potential. Took 2.5 years to fill it though, and notice, one quoted person is a renter.

I'm shocked - where are the Jersey jokes?

Bye, Brooklyn; hello, Journal Square

BY Karen Angel
New York Daily News
Friday, June 12th 2009

Drawn by both design and low-cost living, Brooklynites have been flocking to Journal Square. Broker Desi Daniels says over the past six years, she has moved 75 New Yorkers to the area, with at least half of them Brooklynites looking to double their living space.

Developer Billy Santomauro had no trouble filling the 19-unit Basilico in 2007, after renovating the McGinley Square, pre-Civil War building. A lifelong Jersey City resident, Santomauro lives around the corner from the building.

"I have a very strong belief in that section of Jersey City," says Santomauro, who also owns three rental buildings in the area.

"There's a huge exodus from Brooklyn," says John Fio Rito, principal with Point Capital. He tapped into that demand with two large prewar buildings, where one-bedrooms go for $170,000 and three-bedrooms for $295,000. Of 29 units sold so far between the two buildings, about half have gone to young professionals from Brooklyn, he says.

NYU golf coach Todd Kolean, 45, moved to the Basilico from Brooklyn Heights, paying $1,495 a month for a 900-square-foot two-bedroom with a big backyard.

"I couldn't afford Brooklyn anymore," he says. "This is the up-and-coming place."

Other recent arrivals who were looking to buy in Brooklyn decided on Jersey City. Ford Lininger, 41, an interior designer, moved from Brooklyn's changing downtown area. He bought a one-bedroom in the Basilico.

"I was looking at places there for a half-million, and I'm so glad I didn't do it," he says. "I got this place for half the price, and I'm still about as close to Manhattan as I was before. I thought it was really charming here, with a lot of potential."

Proximity to lower Manhattan is another reason for the Brooklyn exodus. Jersey City and Hoboken sit directly parallel to Brooklyn, separated only by the lower portion of Manhattan island. Similar to East Harlemites moving to the South Bronx or midtown workers heading to Long Island City, it's natural for Brooklyn residents to look in Jersey City.