Heights boosters put spot on cable TV

Jersey Journal
Wednesday, October 03, 2007

Jersey City Heights now has its own TV commercial.

Scheduled to run this fall on Comcast cable channels, including ESPN, USA, and Comedy Central, the 30-second spot is the brainchild of the Central Avenue Special Improvement District.

Michael Yun, president of the merchants' group, said his organization wanted to let people know The Heights is "a good place to live and have a home."

"When people talk about Jersey City, they talk about the waterfront," Yun said. "But we have a lot of good things."

Pershing Field, Washington Park, Reservoir No. 3, and the 240 stores along Central Avenue are among the assets highlighted in the spot.

According to Yun, his group paid $3,000 to produce and have the commercial run 1,600 times. Comcast picked up the cost for running the first 800 spots, he said.

KEN THORBOURNE