Surf City Restaurant & Megabar
1 Marin Boulevard
Jersey City, NJ 07302
http://www.facebook.com/surfcitybar

New Jersey City restaurant and megabar Surf City aims to be more laid back than noisy predecessor

Published June 27, 2012, 8:53 AM
By Daniel Reyes/The Jersey Journal

A new bar on the Jersey City waterfront is opening tomorrow and is looking to add some more sparkle to the Jersey City nightlife scene.

Surf City Restaurant & Megabar, on Marin Boulevard, is touting California surf-inspired food and picturesque views of the Manhattan skyline.

High-powered developer Peter Mocco, owner and developer of Surf City, and nightlife impresario John Argento said they have made every effort to distance Surf City from the Sand Bar, which formerly operated on the site.

The Sand Bar closed its doors in 2007 after numerous violent incidents and noise complaints from neighbors.

"We went out of our way to make it as 'un-Sand Bar' as possible," said Argento, who joked that Surf City will be "steroid- and Ed Hardy-free."

Argento and Mocco also operate Zeppelin Hall Restaurant and Biergarten on Liberty View Drive, and they are looking to bring a similar atmosphere to Surf City.

Surf City boasts a small beach, and there are plans for the occasional live performances, but nothing to the extent of what Sand Bar used to offer, which Argento calls "fist-pumping, techno nonsense."

With four bars - including a dedicated frozen drinks bar - multiple fire pits and no cover charge, Argento and Mocco are calling the restaurant-bar "Key West attitude, New York latitude."

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