Motorcycle club.
The term often conjures images of Harley Davidsons parked chock-a-block with a bunch of biker guys and gals all tattooed up sporting vests, jeans and wild hairdos.
Brothaz Cruizin defies all those stereotypes.
There's not a single hog leaning on a kick-stand outside the innocuous-looking headquarters of this motorcycle club at the corner of Martin Luther King Drive and Forrest Street in Jersey City.
There's no blaring music. Indeed, there's no way to know what's going on behind the black curtain covering the domain of Brothaz Cruizin Motorcycle Club. And when you enter the club there are no sullen, hard faces glaring at you.
To the contrary, you couldn't be faulted for thinking that instead of a bikers' lair, you've wandered into the offshoot of a Burlington Mills outlet filled with men's suits, shirts and ties, as well racks of dresses -- all being presided over by a group of smiling, friendly young black men and a black woman.
This is where Brothaz Cruizin and a second organization, Unlimited Potential, are taking a stand to make a difference by outfitting neighborhood kids with dress-for-success apparel.
Forty-six-year-old Terry Kinderel is the president of Brothaz Cruizin.
The co-founders of Unlimited Potential are Davielier "Dab" Turner and Samad Lamb. Other UN/PO members who were on hand during a recent visit were Morgan Faulkner and Wilhemina Hicks.
The suits, shirts, ties and dresses at the headquarters were donated by merchants and community residents. In turn, the motorcycle club gives the duds away.
Providing acceptable attire for job-seeking young men and women is not their first effort in the community.
For Thanksgiving, the organizations served holiday meals at the Mary McLeod Bethune Community Center on MLK Drive. For Christmas, they conducted a toy drive and collected canned goods to feed the needy.
"Last year, we outfitted two Snyder High School seniors with tuxedos for their senior prom," Kinderel added.
The members of both organizations are young professionals working in real estate, law enforcement and a variety of other Civil Service jobs, Kinderel said.
Hicks, for example, is a special education teacher at Academy 1 Middle School on Bergen Avenue in Jersey City.
Members of the two organizations, Kinderel said, are committed to community building. Future plans include cookouts and starting a community garden.
"There's really a lot of things we want to do," he said. "A lot of things."
Brothaz Cruizin, 233 Martin Luther King Drive, Jersey City, is open from 4 to 10 p.m. weekdays and The club