What the article doesn't say...
If James doesn't like what you post on the forum, although you are are a resident in the building, he will permanently ban you from communicating with other residents in the building. So although he attempted to do something productive for the building, in essence the power he felt by creating this online communication tool got to his head and he began censoring what people would write. He would even delete comments or threads when he felt like it, although they communicated valuable information to other residents within the building. I will never understand why people feel the need to sensor social media!